About

Our Company – South Asian Media Group

ABOUT RIVAAJ MAGAZINE

The RIVAAJ Brand – The South Asian American lifesytle

RIVAAJ is where South Asian Americans comes first for lifestyle related news, entertainment and motivation. RIVAAJ occupies a special place in the hearts of South Asians Americans–its not just a magazine but a brand that is revolutionizing the South Asian American magazine industry and is becoming a cultural institution in the South Asian American households. Founded in 2001, RIVAAJ was launched by Sadaf H. Kherani with the help of then Editor in Chief, Fakiha Khan, when she saw a lack of properly focused media that was showcasing the South Asian American lifestyle in a properly branded way.
For nearly 10 years, the company has constantly reinvented itself. It has flourished in the arenas of print, events and web media. RIVAAJ is owned by South Asian Media Group ,which also publishes ‘South Asian Bride Magazine’, is headquartered  in Atlanta, GA.

RIVAAJ MAGAZINE

Rivaaj is one of the premiere South Asian publications in the United States. Its mission is to bring to center stage the positive achievements, tastes, and styles of South Asian Americans. It both connects its readers by giving a platform to their diverse voices and gives them a vibrant and colorful product to relate to. Covering a spectrum of topics from fashion and lifestyle to celebrity profiles, community events, and social issues, RIVAAJ has steadily gained the trust and interest of the very people it seeks to highlight.

We at RIVAAJ try to expose the unique reality the South Asian American experiences from the different colors and shapes that make its façade to the complex layers of thought and creativity that give it substance. We invite you to experience the journey of South Asian traditions, culture, and perspectives, as interpreted, changed, and molded by the community in the United States

The publication has a bi-monthly circulation of 15,000 and it’s first issue hit the newsstands in December 2001.

RIVAAJ EVENTS

Rivaaj hosts several events during the course of the year to bring together the readers and advertisers of the magazine. From music events to anniversary celebrations, these events give the fans of Rivaaj to mix and mingle at beautifully created events.

RIVAAJMAGAZINE.COM

RIVAAJMAGAZINE.com: Style . Entertainment . Social is an expansive web destination aimed to be the ultimate online destination for South Asian Americans. RIVAAJMAGAZINE.com serves as the daily source for South Asian American-related lifestyle news, entertainment and community, and reflects the intimate tone and approach of the cherised RIVAAJ brand. As part of its content offerings, RIVAAJMAGAZINE.com delivers engaging articles, latest photo galleries, exciting YOUTUBE video programming, and a huge online community across several channels that include Beauty & Style; Entertainment; and more. The new RIVAAJMAGAZINE.com launched in November 2008.